The general theory used for this assignment

The general theory used for this assignment addresses the relationship between wine closure type (cork or screwcap) and intent or willingness to purchase. Assume, for the purpose of this assignment, that you are a manager for a vineyard producing mid-priced red wines (say, The Domain Carneros Winery (https://www.domainecarneros.com/) in Napa Valley California). Â You are contemplating a switch to screw-caps from cork. Â What applied research could be conducted to determine if such a switch will result in lower unit sales? In a 3-4 page paper (of text), describe an applied research study that could be conducted to answer the research question: Â Will sales Domain Carneros wine be influenced by a change in the type of bottle closure?

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